TLDR: Claude can now find you the perfect YouTubers for your brand
The Creator Research connector gives you access to Scout’s YouTube creator and sponsorship data **directly inside Claude (!!)
This guide will show you exactly how to get started and use the MCP to find and enrich creators tuned perfectly to your brand, and search deals by brand or creator.
Enjoy, Ramsey (Babbl Labs)
New to sponsoring YouTubers? Our full guide covers how to pick creators, what to pay, and how to structure a deal: [Read the guide →]
Most creator tools are databases (static lists with static tags).
Scout works differently.
Sponsorships from transcripts, not tags. We extract who actually paid whom from the video itself, so a match is backed by evidence, not by how a database happened to categorize a channel.
Scoring happens on the fly. Every channel is scored for sponsorship activity, audience fit, and topic relevance, tuned to the brand you're searching for. Change the brand and the ranking changes.
Multiple sources, one answer. YouTube data + partner enrichment + our own sponsorship and trust-score data, fused into a single ranked output.
The config does the heavy lifting. Knowing which questions to ask up front (and which to skip) is what keeps results sharp without burning credits.
Why it matters: results match how you actually think about a brand's ideal creator, not how a database happened to classify them.
⚠️ Claude requires paid account to use connectors (not available on free tier)